There is an argument raging in this country right now about whether it is the duty of colleges and universities to make young people job-ready. Traditionalists argue that colleges should teach students how to think and help them develop a strong knowledge base, and that career preparation is the purview of career centers and employers. Many others, including President Obama, feel that colleges should take more responsibility for their graduates’ ability to get jobs. They argue that an ivory tower attitude doesn’t work anymore, given the cost of a college education today.

Recently a career industry colleague who works with Millenials asked me a question very relevant to our times. She asked, “How do you get college graduates to think not in terms of finding a job, but finding a career?”

It used to be that, just five or six years ago, you could graduate from college pretty much assured you’d have a job. Of course all that has changed since 2008 and the recession, with close to half of new college grads unable to find a job.

Back in May, the New York Times wrote an article slamming law school and the profession in general.

As we’ve discussed in this blog before, the price value relationship of college is being called into question, now more than ever. For many Americans, whether they get financial aid determines whether or not they can attend the college of their choice. This is not a new situation, it is just a lot more common.

In the last couple of years, the price value equation of going to college has been called into question. Blog post after post questions whether a college degree is worth the money—and if that degree is really just for rich people or for those who can qualify for a free ride.