Most interviews are in a behavioral format, meaning the interviewer not only wants you to share that you have a particular skill, they want to hear about how you used that skill in past jobs. Practicing your skill story ahead of time will allow you to share it strategically, building it seamlessly into The Story of YOU.

It’s Summer 2018 and the unemployment rate is the lowest it’s been in years. Arguably it’s a candidate’s market. And yet, many new and recent college grads are still unemployed. How can that be?

When you talk about yourself, do people listen? Do their eyes glaze over in boredom? Something in between? Knowing what to say, how to say it and, even more importantly, what NOT to say about yourself, is an art, and an important one. Telling your story in a compelling way is one of the most important things you can get right – not only in the job search process and on the job but also in, well, life.

Over the years there’s been loads written about the value of “informational interviews,” the meetings you, the job-seeker, procure to find out more about an organization you’re interested in, while sort of pretending you’re not actually interested in a job there. These “interviews,” constitute a tricky dance between candidates and prospective employers, prompting many candidates to just throw in the towel and avoid them altogether. But that’s a mistake.

A question I frequently hear from job-seekers at all stages is, “Why do I need to be on Twitter?” Twitter is a platform for interests of all kinds, and many users abuse its power by over-tweeting—so its value is sometimes misunderstood. But Twitter is an amazing career and job search tool, and can be used to help you pinpoint what you’re interested in and who can help you find the right job. Here’s how.

I love to get good questions from readers and share my answers in a post. Here’s one that addresses a few important issues:

Hi Allison,

I just read one of your articles on Forbes about how to job search on LinkedIn. I’m a twenty-something currently looking for an entry level job in NYC in the TV business.