Recently a career industry colleague who works with Millenials asked me a question very relevant to our times. She asked, “How do you get college graduates to think not in terms of finding a job, but finding a career?”

As we’ve discussed in this blog before, the price value relationship of college is being called into question, now more than ever. For many Americans, whether they get financial aid determines whether or not they can attend the college of their choice. This is not a new situation, it is just a lot more common.

In the last couple of years, the price value equation of going to college has been called into question. Blog post after post questions whether a college degree is worth the money—and if that degree is really just for rich people or for those who can qualify for a free ride.

I’ve been writing on this topic for a week now, and it has really struck a chord. Most readers seem to agree that a college education is what you make of it, and if you need to pay out of pocket to attend an elite college, it may be a better idea to attend a state school, or get your degree in increments.

Early this week I wrote about Gen Y college debt, and put the post up on Brazen Careerist with the question, “If you could do it over, would you attend a less expensive school”. The question really struck a chord.

There’s an article on the front page of today’s New York Times entitled Burden of Loans on College Graduates Grows.