Do you, or have you ever had, a “dream job”? Do you have any friends, former classmates or colleagues who describe their job as a dream? Do you believe them?

Leadership is one of those terms that is so ubiquitous it’s hard to define. Everyone aspires to be a leader, feels pressure to be a leader, is building their leadership capabilities. Every company is looking for leaders. Sure there are natural leaders, those with charisma to burn whose disciples will follow them anywhere. But leadership is not just the purview of those with rare talents; most people can become leaders if they take an interest and a methodical approach.

There is a long-standing misconception among job seekers about recruiters – how they can help, how to engage them and, most often, why they’re not returning your calls.

Being a leader means knowing who you are and what you stand for—You’ve decided upon your mission and you have a vision for how to get there. It’s informed by your value system—what you care most about and what you feel is right.

We all have subjects that particularly interest us, that capture our attention. It could be a skill, a hobby or just a topic you follow very closely. Try taking note of the articles that attract you online or in the newspaper and you’ll have your answer. Have you incorporated that interest into the job you have today?

A question I frequently hear from job-seekers at all stages is, “Why do I need to be on Twitter?” Twitter is a platform for interests of all kinds, and many users abuse its power by over-tweeting—so its value is sometimes misunderstood. But Twitter is an amazing career and job search tool, and can be used to help you pinpoint what you’re interested in and who can help you find the right job. Here’s how.