It’s Summer 2018 and the unemployment rate is the lowest it’s been in years. Arguably it’s a candidate’s market. And yet, many new and recent college grads are still unemployed. How can that be?

Telling the Story of YOU should be a great experience. It should make you feel like you’ve just had a 5-mile run or a great cup of coffee, or both. Instead, if it feels tortured, nervous-making or rambling, just imagine how the listener feels.

Last time we discussed the basic principles behind engaging listeners with your story. Today we are going to get downright specific – I’m going to share specific instructions for creating narratives that work well to open doors for all types of job seekers. First, some general principles for developing your narrative.

When you talk about yourself, do people listen? Do their eyes glaze over in boredom? Something in between? Knowing what to say, how to say it and, even more importantly, what NOT to say about yourself, is an art, and an important one. Telling your story in a compelling way is one of the most important things you can get right – not only in the job search process and on the job but also in, well, life.

Today my clients include five college seniors I’m helping to secure a post-graduate job. While they have been doing all the right things since January, it is taking time to get responses. For all you college seniors out there, here’s the advice I’m sharing with my clients in real time:

Over the years there’s been loads written about the value of “informational interviews,” the meetings you, the job-seeker, procure to find out more about an organization you’re interested in, while sort of pretending you’re not actually interested in a job there. These “interviews,” constitute a tricky dance between candidates and prospective employers, prompting many candidates to just throw in the towel and avoid them altogether. But that’s a mistake.