There is a long-standing misconception among job seekers about recruiters – how they can help, how to engage them and, most often, why they’re not returning your calls.

Being a leader means knowing who you are and what you stand for—You’ve decided upon your mission and you have a vision for how to get there. It’s informed by your value system—what you care most about and what you feel is right.

We all have subjects that particularly interest us, that capture our attention. It could be a skill, a hobby or just a topic you follow very closely. Try taking note of the articles that attract you online or in the newspaper and you’ll have your answer. Have you incorporated that interest into the job you have today?

A question I frequently hear from job-seekers at all stages is, “Why do I need to be on Twitter?” Twitter is a platform for interests of all kinds, and many users abuse its power by over-tweeting—so its value is sometimes misunderstood. But Twitter is an amazing career and job search tool, and can be used to help you pinpoint what you’re interested in and who can help you find the right job. Here’s how.

Are you a 20-something seeking work with meaning? Are you willing to trade great mentoring and a dynamic work environment for a lower salary? If that’s the case, you are trending with your generation. And while making less money is not to be treated lightly, research shows that people who feel personally fulfilled at work are happier than those who work exclusively for the money.

I’m helping my son, a college sophomore, find a summer internship. I’ve mentioned before in these pages that I find college sophomores to be ideal clients. For one thing, they’re over the shock of the newness of college. With established friendships and some newfound maturity, life at school is a bit more predictable. They’ve had the benefit of a year’s worth of classes that hopefully provided a window into some new subject areas. And at most schools, by the end of sophomore year students must declare a major.